Principles of User Experience Design

Storytelling is heralded as one of the most effective ways to connect with others. No, really, it’s true. In a one-minute speech study at Stanford, listeners recalled stories 63% of the time afterward,...

What may sound, feel, and look like chaos is actually critical to creatively solving complex user problems. From the color-coded Six Thinking Hats to the acronym-driven SCAMPER method, these out-of-the-box...

I open the App Store, search for Venmo, and am pleased to see its 4.8-star rating. However, when I dig a little deeper into the reviews, I see a five-star review, “Very satisfied customer!”, sitting next...

What is a persona, and why do they matter? A lot more than you may think goes into building a successful website experience. Of course, aesthetics, content, and ease of use and function all matter. But...